WELCOME TO SHOWROOM W

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Craftsmanship isn't only found behind the famous names.​

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Showroom W is Sweden's home for independent watchmaking: a place to discover watchmakers and designers who create remarkable timepieces away from the spotlight.

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We champion brands that combine genuine savoir-faire, exceptional mechanical movements and bold, original design. No mass-produced or fashion watches: only pieces with real character.

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Our selection isn't driven by fame or advertising budgets. We choose brands that deserve more recognition, ones that have kept their integrity, their authenticity and their own singular genius, and we help them be seen, known and worn.

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Showroom W is the official Authorized Dealer for Pequignet, ZRC 1904, Meistersinger, MD Watches, Amida, Depancel, Vario and Lip in Sweden.